Brands On The Run?

Gabriella Fabretti argues that you can't tell a product from its cover

When Marmite was pulled off supermarket shelves by Unilever, the country went into a panic. Newspapers asked how the British public could survive without this national treasure, forgetting that Marmite is simply the brand name for a yeast extract spread that is available under different names such as Vegemite.

With this in mind, I decided to investigate the pros and cons of buying supermarket labels instead of recognised brands – and discovered that what you buy won’t just be cheaper, it may well be more healthy too.

For example, a tin of Tesco’s tuna contains 50% less fat than the leading brand John West, and an Asda tin of tuna contains 70% less salt. Another example is cereal. There has been a lot in the news about how bad these can be for children, and my research showed that by choosing Tesco’s own brand over Kellogg’s you will consume 91% less fat, and 76.92% less sugar. You will also save around £1.80.

It only took me a couple of hours to compare the branded products with their supermarket equivalents, and so I urge you to do the same. It will help you reduce your fat and calorie intake and at a reduced cost, making you both healthier and wealthier.
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