Diary Of A Hipster Ad Exec (Not Such A Bad Person After All)

What’s it really like being one of those people you love to hate? Advertising account director Sophy Woltman gives…an account of herself.
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Sophy Woltman works at Wieden + Kennedy London. Their offices are located just off Brick Lane, right in the heart of the East London creative industries scene.

Born and raised in Portugal, Sophy moved to London in her early twenties after finishing University. She has worked at W+K for just over five years and has lived in East London for the same period. This is a record of a typical day in her working week.

06:00am – Wake up

Get a bus to a Class-Pass class (a membership pass that allows you access to any class at any partner gyms). Probably OneRebel to do Rumble, which starts at 06:45.

When I arrive I order a recovery smoothie, so that it’s ready for when I finish.

07:45 – Finish class, have a shower. I drink my smoothie as I walk to work, through Liverpool Street, to my office in Shoreditch.

08:30/09:00 – Arrive at work. Check my emails and my diary to see what meetings I’ve got today.

Today I have a meeting with the digital production company who are working on the website for a new project. This is followed by a meeting with a client to discuss the need for additional budget to further enhance the site.

Once that’s done, I sit down and chat to our internal travel agent about the travel arrangements for my upcoming meeting in Berlin.

Morning done – lunchtime!

I go to Chop’d, where I go every day.

After lunch, we do an hour of Skype interviews with perspective customers for my client, Babel.

Once this is done, I write some appraisals of my team members and set them goals for the coming months.

Finally, I sit down with the head of production to discuss our new client, and how we are going to run production processes.

That’s work done.

After work I go and meet my friends at Shoreditch House for a drink and some dinner.

We catch up on the week and then maybe head to a talk run by The Moth (a podcast/event platform that promotes real-life storytelling in a diverse and unique way. Each talk/podcast will have a theme, and will focus on the storyteller’s individuality, and personal experience.)

Finally, I get an Uber home and go to bed.