Hipsters Pack Their Bags As Shoreditch Makes Way for Stratford

Drew Goodsell reveals plans to turn Stratford’s East Village into the new Shoreditch, thanks to a new influx of independent businesses.


Photo by Sludge G. Available for use under the Creative Commons License

The former London 2012 athletes’ village is set to welcome a new intake of independent retailers and other leisure-oriented businesses, with Kingsland Road-based bar JaguarShoes Collective at the heart of the redevelopment.

The area, currently host to a Sainsbury’s Local store, is expected to benefit from the arrival of roughly 5,500 workers when Transport for London (TfL) and the Financial Conduct Authority (FCA) open their new headquarters in Stratford between 2017 and 2018.

Property agent CWM has also signed up artisan pizzeria Santi and local café MilkMade as valuable additions to the area’s leisure-time offer.

Get Living London has confirmed that Hackney-based Hand Café will be joining others in creating a new space within the East Village. Neil Young, the chief executive of Get Living London previously told the Evening Standard: “We hope that East Village’s independent retail offer will be of huge appeal to the lunchtime and after-work crowds.”

Although there are no confirmed opening dates for the independent stores and outlets, it is thought they will start to open before the end of 2016.