Leona Lewis lacks lustre on social media, except when it comes to Instagram, says Emma Brand.
After winning the third series of The X Factor in 2006, Leona Lewis enjoyed few years of fame, but now appears less frequently in the public eye – at least as far as television is concerned. Despite this, she still has 1.19 million Twitter followers, 402k Instagram followers and 5.6million Facebook fans. All these accounts are updated regularly, although on Twitter I didn’t find much that would retain such a high level of interest in the long term.
Tweets such as “I’m going to be around so much incredible live music in the coming weeks. Already feeling inspired”, show that Leona is still following her passion for music – but that’s hardly anything new.
She has also been staying close to her fans by replying to their messages, with things like “Sending love right back to u”.
Leona has shown her spiritual side by quoting the Buddha, to the effect that “Happiness never decreases by being shared”, and posting this alongside a photo of herself in front of the Buddha wall.
The ‘bio’ on her Twitter account consists only of the words “I AM”, the title of her new album, next to a link for you to buy it. Her header photo is an image from the album cover.
It’s not that I’m blaming Leona Lewis for using social media to promote and sell her stuff – who wouldn’t? But it doesn’t sit so well next to the Buddhist messages (Buddhism not being so closely aligned to promotional culture).
Leona’s Instagram is the account to look at if you are looking for a good theme. Despite having fewer followers than her Twitter, it appears to be the one that this diva spends more time on.
She has been uploading similar images, typically three at a time so that when you go on there they look like matching rows.
Leona only started using this theme in November 2015, but it has already helped to make her account much more interesting.