Molly Horne explains why the ‘flexbowl’ is the hottest image on social media.

It’s that time of the evening when your thumb is tired of scrolling through pictures of protein-licious dinners filling up your Instagram newsfeed. How can a plateful of chicken and veg get over 1000 likes, you ask yourself? Then it happens: you see a mighty bowl of what seems like ice cream, topped with peanut butter cups and oreos? And it’s still labelled as healthy – confused much? But that right there is the ‘insta famous’ #flexbowl!

Photogenic smoothie bowls are so 2015 (no longer the year we’re in, in case you hadn’t noticed). Right now it’s all about balancing the macros and adding sweet treats to your delicious flexbowl – a fitness fanatic’s dream come true!
flexy
This bowl sent from heaven is meant to meet the macros left dangling from a fit foodie’s nutritional intake. Its main priority is to make sure that the individual isn’t putting too much of one food group into their body, hence the term ‘flexbowl’. It is a marvelous creation of anything protein, fat and carb related to help fill in the missing gaps whilst still counting the macros. Or, in layman’s terms, a jumble of whatever you can put together, perfect as dinner or an evening desert. Still not sure? Imagine berries, nuts and chocolate chip quest bars stacked on top of yoghurt or oats –  that’s how the insta fitties do it.

Hazel Wallace, the face behind ‘TheFoodMedic’ (70k Instagram followers), suggests: “add 50g of oats into a bowl, grate half of a courgette and pop into the microwave for three mins and once that is ready add a scoop of protein powder and lots of naughty toppings to finish off.”

So come on East London. If you are not doing the flexbowl, you’re falling behind the times.

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I am Health and Fitness Co-Editor for Rising East. My passion for health, fitness and wellbeing has already prompted me to write for one of the UK’s leading fitness magazines, Women’s Fitness. My byline has also appeared in We Heart Living, Alternatively Healthy and MimiBee. Attending numerous fitness-related events, press launches and seminars has added considerably to my experience of what is now a growth industry. I’m a fitness fanatic myself, keeping up to date with the latest health and fitness trends is something that comes naturally to me; and yet I still can’t say ‘no’ to peanut butter. My aim is for Rising East’s coverage of Health and Fitness to inspire our readers to try out new things and achieve a balanced lifestyle.