SNOBCON’s Not Snobbish

Can you be cool and constructive, too? Independent designers are showing the way

On 28th October 2017, the first Snobcon event was held at New Mount Street, Stratford. The streetwear convention ran from 11.30am – 17.30pm.

Snobcon is a new convention that was held to connect street wear enthusiasts with “street culture snobs”.

Private sellers of Vintage & preowened merchandised filled their tables with unique pieces from brands such as Supreme, Nike, Adidas, Bape and many more.

As well as household names, independent clothing brands such as Apathy Threads, The Wake Up Collection and More Love were also available for purchase. Here are the ones which caught my eye.

Arif Ferdous – The Wake Up Collection

www.afferdous.com

The Wake Up Collection Photo Credit: Debbie Langele

Arif incorporates his views on religion, politics and society into the clothes he designs. One image featured in his line shows people running around in what seems to be a riot scene. “I’m rebelling against things that people don’t really want to think about, ” Arif insist. “I like making people think!”.

When asked about his “DEATH IS MOST CERTAIN ” slogan, his response was “people think of it in different ways but for me personally, I see it as you’ve got to make the most out of life…you should do what ever you want to do”.

Samuel John Butt – More Love

www.samueljohnbutt.com

Samuel John Butt – More Love Photo Credit: Debbie Langele

Samuel John customises clothes and shoes with his More Love designs in a graffiti style. But there is also a charitable side to his work, designed quite simply to communicate more  more love. Sam explains how it works: “You get one to have for yourself, one is given to you to give to a friend and then the third product goes to someone in charity someone in need who wouldn’t have access to this clothing”.

Tyler & Ash – Apathy Threads

www.apathythreads.com

Apathy Threads Clothing Line Photo credit: Debbie Langele.

Apathy Threads incorporate a Worldwide influence on each of their garments. One in particular is based on the design of the Celtic tree of life. The garment contains message of hope. “We have an indifference to mainstream clothing… we want to show something positive,” Tyler explains.

 


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