Like most organisations, UEL Sportsdock was one of several sporting venues to be closed in March of this year, due to the ongoing Coronavirus Pandemic.
Now, with the University back open, and Sportsdock’s doors open to people again, I sat down with Sian Trimble – Davey, who works in the marketing team at Sportsdock, to discuss how COIVD has impacted both her job, and Sportsdock as a whole.
FC – ‘With COVID 19 having ground the sporting world to a halt for 6 months, how has it impacted you guys as staff at Sportsdock”
SD – “We have had to adapt very quickly to more online content. We immediately began filming our classes and posting them to our social media pages, and we ran weekly challenges for members to get involved in. We have also developed an app which we will be launching soon. It provides a central place for our classes, challenges and community activity.”
FC – “With regards to being the head of marketing for the Sportsdock, how has it effected your role directly and have you had to change anything specifically to tackle the challenges of COVID”
SD – “It was very strange to try and market a gym when there are no memberships to sell. A lot of people thought it meant that I didn’t have much to do, but I had more to do! If there were gaps in my calendar from things cancelled because of COVID, they were filled with catching up on ongoing projects I had. it was good to be able to get some of those completed.”
FC – “Are you hopeful you can still keep up the same strategies of bringing spectators back in when safe to do so, and get Sportsdock back to its best”
SD – “I’m hoping we can do better. We’ve learnt so much from the closure, and we’ve got a new Global Sport Strategy which is bringing in lots of new, exciting projects. I think we will be in the best position to get more students active and engage with more people.”
