Veganism is on the rise and seems to be the latest trend on Instagram. But it’s not only about the vegan diet anymore, as vegan beauty is now a thing. Searches for vegan beauty are up 281% since 2017.
I spoke to the founder of a vegan beauty brand at the halal food festival 2019. Her cosmetics are made for people who have acne-prone skin, who are looking for vegan-friendly make up or make up that is halal and does not contain harmful chemicals.
Nuqi’s founder was inspired by her own acne problems. Her products are 100% vegan; they are already a hit on social media. There are many big brands who are also taking up the fight against animal cruelty such as Bodyshop and Lush, but Nuqi meets the Instagram trend because it is fresh, new and young.
