According to The Guardian evidence that ‘cleanfleuncers are sweeping up the book charts’ has arrived in the form of Sophie Hinchliffe, a hairdresser from Essex who gives out advice on cleaning to her 2.3m Instagram followers, and who has sold over 160,000 copies of her first book in just three days. The book offers advice such as how to make a bedroom “bedgasm ready for the week ahead”; and how to karate-chop cushions into shape again. She also promises that cleaning “can sooth anxiety and stress”.
Her Instagram identity is Mrs. Hinch, and her blog is full of photos of her her beautiful and spotless home and offers video advice on how to clean your own. Mrs. Hinch is just one of many of cleaning vlogs that have become so popular on social media that I have been inspired to create my own. I have not had a chance to buy Sophie Hinchliffe’s bestseller ‘Hinch yourself happy’ yet but have enjoyed following the advice given on her vlogs.
For me cleaning is not a chore, it’s my hobby. I think about it when I wake up and before I go to sleep. There are people who just clean and tidy up when they have the time to do it. And then there are people like me who cannot function unless their daily cleaning routine has been completed.
Every morning I wake up and very soon afterwards start tidying up the flat – which means spraying down the bathroom, cleaning up the kitchen surfaces and hoovering the whole flat. Then two times a week I do a deep clean, which means cleaning from top to bottom.
I worry that cleaning has almost become an addiction. It’s something I have to keep organised with, otherwise I start feeling stressed or irritated – whereas if I see my flat clean I feel I am ready for the day ahead.
Anyway, by plan is therefore to launch my own cleaning blog Lulu’s Way, in which I come clean (ha ha) about my cleaning anxieties, but in which I will also help you learn from my techniques. So I hope you enjoy the trailer and watch the show when it begins.
