This Christmas small independent shops need your help more than ever. Lockdowns have forced most people to try to do whatever shopping they can manage in just two weeks before Christmas. Out of habit we turn to our usual big brands for our presents, because of competitive prices and fast delivery. But how does that affect our community?
Businesses like Amazon and Zara are guaranteed to attract shoppers. But while the owners of big emporiums like those just get richer each day, many small businesses are struggling to keep their shops open so that they can provide for their families.
Whether you prefer shopping online or in person, there are many ways you can help keep independent shops afloat this Christmas and beyond.
Firstly, stay local. Take a stroll to find those local shops that can meet some – if not most – of your needs. In fact small independent boutiques are likely to offer clothes, accessories and ornaments that are extra special because of the time and consideration that has gone into sourcing them.
For those who appreciate experiences more than products, vouchers are the ideal gifts this season. In response to COVID, many restaurants, pubs and coffee shops have introduced vouchers, so why not gift some to your friends? You might not be able to enjoy that glass of wine together, but within their own bubble they will be able to, thanks to you.
Finally, don’t forget to get your Christmas groceries at your local family-run shops instead of at the big supermarkets. These places can offer a wide variety of fresh produce sourced and/or made with love and you can always recommend them to friends and family and leave a review of their shop online to help them grow their business.
If direct deliveries to your door are more your style, then online sites such as Etsy and Not In The Highstreet are the way to go, also because of the way sites like these give a variety of different sellers a chance to introduce their brands and products to the public. If you find yourself overwhelmed with the many options available, you can personalise your searches to that the products you are offered are tailored to you.
By shopping small and local you are supporting families and giving them and their business a chance to survive the hardships the pandemic has caused. The brand chains might be taking smaller profits, but small shops are at risk of closing permanently. As The Independent reported, “if everyone in their local community just spent £5 extra per week with small businesses it would keep them open in the long term”.
